B2B SaaS RevOps & GTM Engineering - Turn Your GTM Stack Into a Revenue Engine

B2B SaaS growth breaks when tools don’t talk, handoffs aren’t owned, and CRM data can’t be trusted. Sparkware builds automation-first RevOps systems that keep pipeline moving and reporting accurate.

We implement and optimize HubSpot and Salesforce to match your revenue process—lifecycle stages, pipelines, lead and account routing, territories, SLAs, and clean source tracking.

We automate the work that steals selling time: enrichment and research (Clay), outbound sequencing (Salesloft), meeting scheduling, follow-up tasks, stage updates, and deal hygiene—so reps spend more time in conversations.

We connect your full GTM stack using n8n, Zapier, webhooks, and custom code—with logging, retries, and monitoring—so workflows stay reliable as volume increases.

B2B SaaS RevOps & GTM Engineering - Automate Revenue Operations. Scale Pipeline.

Sparkware helps B2B SaaS teams fix CRM chaos, automate GTM workflows, and improve conversion with RevOps engineering across HubSpot, Salesforce, Clay, Salesloft, and modern automation platforms.

  • Lead Routing, Handoffs & Speed-to-Lead. Build reliable lifecycle stages, routing rules, SLAs, and automated handoffs so inbound and outbound leads get to the right owner fast—no spreadsheets, no missed follow-ups.
  • Outbound, Enrichment & Sequencing Automation. Automate prospecting workflows with Clay and sequencing tools like Salesloft—enrichment, dedupe, scoring, list hygiene, and CRM updates that keep reps focused on selling.
  • Integrations, Data Quality & Revenue Reporting. Connect your GTM stack with APIs, webhooks, Zapier, and n8n—plus validation, retries, and monitoring to keep data clean and dashboards trustworthy.

From the blog

Practical playbooks for B2B SaaS RevOps: GTM workflow automation, Clay enrichment, Salesloft sequencing, CRM data quality, and reliable integrations.

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    Richmond, VA 23294
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