RevOps & GTM Engineering - Connect Your Revenue Stack and Automate the Busywork

Fragmented tools and manual handoffs slow growth. Sparkware delivers RevOps and GTM engineering that makes your CRM, outbound, enrichment, and automation work as one system.

We implement and optimize revenue systems across HubSpot, Salesforce, Clay, and Salesloft—covering routing, lifecycle stages, pipeline hygiene, SLAs, and reliable reporting.

Our builds focus on automation that moves the needle: speed-to-lead, follow-up consistency, clean data, accurate attribution, and fewer manual steps for reps and operators.

We handle the full delivery lifecycle—discovery, system design, implementation, testing, and monitoring—so your GTM workflows stay stable as your team scales.

RevOps & GTM Engineering - Revenue Systems Built for Speed and Scale

Sparkware builds RevOps and GTM engineering systems that connect your CRM, outbound, and data tools—so routing, follow-up, enrichment, and reporting work end-to-end across platforms like HubSpot, Salesforce, Clay, and Salesloft.

  • CRM & Lifecycle Architecture. Clean pipeline stages, lifecycle definitions, lead routing rules, and ownership—so Marketing, Sales, and Success operate in one consistent system of record.
  • Outbound + Enrichment Workflows. Automate prospecting and outreach workflows with Clay, Salesloft, and your data providers—enrichment, scoring, dedupe, sequencing, and handoff to reps.
  • Integrations, Automation, and Data Quality. Build reliable integrations with Zapier, n8n, APIs, and webhooks—plus validation, retries, and alerts to keep data clean and automations from silently failing.

From the blog

Guides on RevOps, GTM engineering, CRM automation, Clay workflows, Salesloft sequencing, and reliable integrations across the revenue stack.

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Our offices

  • Richmond
    8401 Mayland Dr #8198
    Richmond, VA 23294
  • Raleigh
    1000 Centregreen Way
    Cary, NC 27513